We are in stealth mode because we want to preserve our first-mover advantage. Like some other web businesses, being the first to implement our idea properly will propel us to a long-term leadership position in our field. It would take more than a clone entering the scene with some new features and clever marketing for eBay or Wikipedia to lose their position of leadership, and Jabbik can be similarly positioned with careful stewardship.

Since we don't have a product that's ready for users yet, we have this site and this blog to keep our gradually growing circle of interested parties informed about what's going on. Unfortunately, we can't discuss too many specifics, which makes maintaining our pre-launch web presence a challenge.

At some point, our web presence will largely consist of the product itself. Users will just dig right in, figure out how it works, how it can help them, and hopefully come back for more and tell their friends about it. Due to our current inability to get into specifics, however, I half-fear that our site in its current form resembles zombo.com (which is a joke site that parodies the far-flung promises web startups back in the dot-com boom used to make). The narrator at zombo.com claims that "the infinite is possible at zombo..." and "the unattainable is unknown at zombo..."

The infinite is not quite going to be possible at Jabbik, and we are acutely aware of what is unattainable. Nonetheless, we are convinced that our site will make a lot of people happier and smarter, and a few people a lot wealthier.


Comments ()/Permalink